The History of Sportswear

Sportswear has taken a whole other toll in fashion. For example, although Nike is usually associated with athletes and going to the gym, it has become a very demanding fashion statement as well. Not only are people wearing sports brand items with non-sports brand items, they are reversing fashion, turning casual into lux, and sporty into street. "In the 1980s, athletic shoes began to appear outside of their original context and on the street, a fashion that soon caught on like wildfire" (Martin). Ever since sportswear has become a lead in the fashion world, large scale distribution has increased greatly. "For some decades now, multinational fashion distribution companies have been growing" (Martin). This has made the biggest of brand names even bigger, showcasing their ability to have a versatile fashion movement.

For example, Lacoste is not just a athletic trend, it has turned into a big fashion statement.
QOTD: What do you use sportswear for?