Social Media: Be an Expert

Be an Expert

Being apart of your brand offers an opportunity to build a reputation as an expert in your field. You can answer questions, offer educated opinions, and open links to informational articles you have written (Williams 18). This build you up as being someone reputable and someone knowledgeable about what you are talking about. for my instance, eSports and competitive gaming. It is about providing real helpful information to your customers and followers of your social media account. In my instance I can deter people towards websites and helpful places where they can buy merchandise.

I can guide them to websites that have active information about the competitive eSports game Counter Strike: Global Offensive.

I can also guide them to the shop with all the apparel in if they are interested in buying any. This is very important considering commission sold from the product will be beneficial to keeping the brand up and running if there is some sort of physical needs that the company will need. Being an expert to your brand and topic in general is very important to where you can guide your followers and answer any vital questions they have to ask.

Question: When people DM you on twitter or tweet at you how do you respond back?

Social Media Marketing

Social Media Marketing

There are many social media platforms that many people use personally, or for some type of business marketing. But the main purpose of social media isn't to post your belief, but to actually gain valuable data for companies by companies to bring you the most valuable social media experience, It is just one big business! Many of these social media platforms include Facebook, Twitter, Instagram, Linkedin, Pinterest and YouTube.

I personally enjoy the art of trying to market yourself which is what I will be blogging about. There are many ways people market off of social media, people market themselves (celebrities), people market businesses, people market organizations, and frequent/infrequent events. There are 3.175 billion global active internet users, which is almost half of the world's population! Social media accounts penetrate about 30% of these internet users, 2.206 billion people (Williams 10)

I will be blogging about the social media techniques that I use and learn from John Williams to grow my brand and organization to hopefully in the near future be able to call myself a successful social media marketer!

Twitter

I will be marketing off of twitter on the account @Haven_eSports and will try to grow from my point of 317 followers and 2.5k engagements daily.

I usually tweet infrequently and only tweet twice, maybe 3 times a day but after reading Willams section on Lifespan I learned I need to change this. only 92% of engagement happens only between the first hour of the tweet being made (Williams 37) an engagement is anybody ,clicking, liking, commenting, favoriting, or retweeting a post. So instead of tweeting less times a day tweeting more isn't only acceptable but preferred!

Through the next couple of weeks and months I will not only try to expand but do so successfully with a higher engagement percentage and follower count! Why not go and check out the twitter, and give it a follow!

QUESTION : What is your main purpose of social media? What are your hoping to do with the account in the near future if you are on it daily?

Williams, John. Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. 2016. Print.